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Amazon Restricted Keywords List – Don’t use These

Amazon products are getting banned every day due to some reason or another. Sometimes it could be because of the quality of the product, sometimes it could be because of inappropriate images, etc. Whatever the case might be, it is always very annoying for the sellers.

If your product listing suddenly gets removed, then it means that you have used restricted keywords. These keywords are usually associated with certain categories like health & beauty, electronics, fashion, home improvement, etc.

When Amazon does a random sweep of your listings, it indexes your product listings and finds those keywords that are being used in your product descriptions. Then it bans your listings.

This is why it is important to know what type of keywords are being used in your listings. You don’t want to use any keyword that is considered “restricted”. Do not use characters for the decoration of titles.

There you can see whether your product listing is still active or not. If your listing is not listed under the “Active” section, then it means that your listing got banned.

Now let us look into how we can find out the restricted keyword list. There is no way to do that directly from Amazon. So here is the solution:

Prohibited Keywords on Amazon

Amazon doesn’t publish a keyword list of forbidden keywords, but sellers can find out what is banned by looking into the list of restricted products. Some items are clearly marked as being restricted, while others aren’t that obvious. For example, cosmetics are sold on amazon all the time but still, they are a restricted keyword why is this?

Here is a detail that we must consider, cosmetics are sold on Amazon all the time but still this is a restricted keyword why?

Also, Amazon allows it if there is nothing illegal related to the seller.

Amazon Banned Keyword List

The Amazon-banned keyword list contains keywords that are considered spammy and therefore do not allow you to advertise on the site. These include:

  • Buy with Confidence
  • Black Friday
  • Special Offers
  • Price

These keywords and other relevant keywords are blacklisted because they violate the rules of the Amazon Product Advertising API. 

If you want to sell products on Amazon, it is important to understand what types of content are allowed and what aren’t and don’t use offensive content. You don’t want to accidentally run afoul of Amazon’s policies and risk losing access to one of the most popular online shopping destinations.

Content Restrictions

In addition to the banned keywords listed above, there are also a few content restrictions that you must abide by.

These include:

  • Warranty or Guarantee Information, Including References To Off-Amazon Return Or Refund Policies, Is Strictly Forbidden In A+ Content
  • Product Specifications Must Be Consistent With Manufacturer Specifications And Are Not Subject To Variation Unless Specified By the Manufacturer
  • Product Images May Only Show One Side Of The Product
  • Product Reviews Can’t Include Negative Comments About Other Products
  • Product Reviewers Must Have Verifiable Experience As An Authorized Retailer For At Least Six Months

Claims and Awards

The European Commission published a list of guidelines for making environmentally friendly claims. These rules apply to all types of products, whether it is food, cosmetics, cleaning products, toys, furniture, etc. They also cover all forms of advertising, whether it is print, radio, TV, online or social media.

In addition to the above, there are specific requirements for certain types of products, such as those containing a high percentage of recycled material, bioplastics, compostable packaging, energy-saving appliances, etc.


The following examples show how you can make sustainable claims without breaking the law:

  • A claim about the use of renewable resources in production;
  • A claim about reducing the impact of manufacturing processes on the environment;
  • A claim that a product contains no harmful substances;
  • A claim stating that a product is recyclable/biodegradable/compostable.

Product Detail Page

Amazon wants you to write a great product description. But it doesn’t want you to lie about what your products do. So here’s how to avoid getting caught out.

The Product Description section of the Amazon site is where you’ll find the most important information about your products. This is the place where customers make buying decisions.

But while Amazon says it “encourages” sellers to write good product descriptions, it also makes clear that it expects them to tell the truth.

So, what exactly should you say? Here’s our guide to writing a great product description.

1. Don’t lie

You don’t have to include every feature of your product in the description. But you shouldn’t mislead customers either. If you’re selling a vacuum cleaner, don’t describe it as being able to clean carpets without having to plug them in. And if you’re promoting a book, don’t claim it can cure cancer.

2. Be specific

If you’re listing an item at less than $100, you can go into more detail than if you’re offering a luxury product.

For example, if you’re selling a mobile phone charger with a capacity of 10 amps, mention this explicitly. So too if you’re describing a piece of software that’s only available via download from the internet.

3. Add images

Images help customers see your product better. Customers who click through will be more likely to buy. So make sure you’ve got plenty of relevant pictures.

4. Write naturally

Don’t worry about grammar or spelling mistakes – just get straight to the point. Use short sentences and paragraphs. Avoid jargon, acronyms, and abbreviations.

5. Remember your audience

Be aware of any common customer traits. For instance, some people may prefer to read reviews before they buy. Others might have concerns about the environmental impact of their purchases. The more you know about your audience, the easier it’ll be to tailor your message.

6. Give helpful info

Provide links so that customers can find further details. Or add a video or audio clip showing how the product works.

7. Include a price

This is one of the key features of your product, so make sure you highlight it prominently. You could even put the price right up front.

8. Make sure you spell things correctly

It sounds obvious but many people forget to check. Spellcheck can often fix errors like misspelt words.

9. Keep it short

Your product description is limited by your title and keyword tags. Try not to exceed these limits.

10. Get feedback

Once you’ve written your product description, take time to test it. Ask friends and family for feedback and ask yourself whether you feel comfortable with it.

How To Find Out What Has Upset Amazon Sellers And Why They Don’t Show Up On Their Products

Amazon sellers are often left scratching their heads when their products don’t show up correctly on the site. But why does this happen? Is there anything Amazon can do about it? If you’re wondering how to find out what’s wrong, we’ve got some tips to help you figure it out.

When you’re trying to sell on Amazon, one thing you probably know is that every listing needs to include a title. This is a very important part of the process because it helps customers decide whether they want to buy your item or not. However, sometimes even though you’ve entered the correct information into your listings, it doesn’t always make it onto the final product page.

In fact, many times, after updating your titles in Seller Central, you’ll notice that the new version shows up beautifully in the back end. In other words, everything looks great, but the change never appears on the actual product page itself. So what gives?

If you’re like most people, you might think that maybe Amazon just isn’t showing your updated titles. After all, you haven’t received any errors or notifications telling you otherwise. But that could mean that something else is causing the problem.


Maybe you changed your title too quickly and didn’t wait long enough for the old version to disappear. Or perhaps you accidentally deleted the old version before uploading the new one. Whatever the reason, the bottom line is that you’re missing out on sales.

Ways To Track Down What’s Upsetting Amazon

So let’s take a look at some ways to track down what’s upsetting Amazon.

1. Go to Seller Central and Open a Case

The first place to start looking is within the system itself. It’s here where Amazon will tell you if your title was recently edited or if an error occurred on the product page. Once you discover the cause, you can report a case and request that the issue be fixed.

2. Look At Your Listings

If you still aren’t seeing changes made in your titles reflected on the product pages themselves, then you need to dig deeper. Start by checking each of your individual listings and do the listing optimization. Simply go through them one by one and compare the old and current versions using the “Show Edit History” link found next to the title.

3. Check Your EBL (End Buy Link)

While you’re going through your listings, you should also check whether or not your end buy links are working properly. Some issues occur because of bad URLs or incorrect formatting. For instance, say that, while you were testing your titles, you forgot to add a hyphen between two words in your URL. This means that whenever someone clicks on your review, they get redirected to the page below. Even worse, the URL doesn’t match the way it used to which means the search engine crawlers won’t see the right content. All of these factors can lead to lost sales.

4. Check Out Your Feedback Score

You may want to consider taking a look at your feedback score as well. Not only will it give you insight into the quality of your product, but it can also point towards potential problems with your titles.

5. Review Your Product Photos

Finally, you should also take a good hard look at the images used to promote your items. Although Amazon makes it easy to update your photos, you shouldn’t assume that the pictures on your listings are the same ones that appear on the product pages. You could have uploaded a different image altogether. To avoid this kind of mistake, perform a thorough inventory check to ensure that you’re consistently using the same pictures for every listing.

6. Test Different Titles

As we mentioned earlier, sometimes you’ll notice that Amazon isn’t reflecting your latest edit. That could simply mean that they’ve taken a little longer than usual to approve it. In order to speed up the process, you might try editing your titles again later on. Alternatively, if it continues to fail, you might want to remove it entirely and re-upload another version.

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Usama December 2, 2022 at 1:23 pm

This was really informative

preço cpan February 21, 2023 at 10:47 am

Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.


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