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Seller Guide for amazon listing optimization 2023

amazon listing optimization

In today’s digital age, having an online presence is crucial for any business and when it comes to e-commerce, Amazon is the largest online marketplace in the world. With millions of sellers competing for customer attention, it’s important to optimize your Amazon listings to stand out from the crowd.

Amazon has become one of the largest online marketplaces in the world, with millions of products available for purchase. With so much competition, it’s essential for sellers to have their products stand out in order to increase sales. This is where Amazon listing optimization comes in.

Amazon products are getting banned every day due to use of restricted kewords. Amazon listing optimization refers to the process of improving product listings on Amazon to increase visibility, attract more customers, and ultimately improve sales. It involves optimizing product titles, descriptions, images, and other elements to make them more appealing to potential buyers.

Benefits of Amazon Listing Optimization

Amazon is one of the most popular e-commerce platforms in the world. With over 2.5 million active sellers, it can be challenging to stand out in the crowded marketplace. One of the most effective ways to improve your sales on Amazon is by optimizing your product listings.

Increased Visibility

Improving the product listings can enhance the visibility of your product on Amazon. When you optimize your listings, Amazon’s algorithms can better understand your products, making it easier for customers to find them.

As a result, your products will rank higher on search results, increasing the likelihood of potential customers discovering your products.

Improved Conversion Rates

Amazon listing optimization can help improve your conversion rates by making it easier for customers to understand your products.

Optimized listings include clear and concise product descriptions, high-quality images, and relevant keywords, making it easier for customers to make an informed purchase decision. As a result, you are more likely to convert potential customers into paying customers.

Increased Sales

When you optimize your product listings, you are more likely to increase your sales on Amazon. With improved visibility and conversion rates, you will attract more potential customers who are more likely to purchase your products.

Furthermore, optimized listings can also help you stand out from your competitors, making your products more appealing to customers.

Better Brand Recognition

Amazon listing optimization can also help improve your brand recognition on the platform. By optimizing your listings, you are creating a consistent and professional image for your brand. This can help build trust with potential customers, making them more likely to purchase from you in the future.


Amazon listing optimization is a cost-effective way to improve your sales on the platform. Unlike other forms of advertising and marketing, optimizing your listings does not require significant investments. Instead, you can make simple changes to your product listings that will have a significant impact on your sales.

Factors to Consider When Optimizing Your Amazon Listings

As an Amazon seller, you want to make sure that your listings are optimized to attract as many potential buyers as possible. But with so many factors to consider, it can be overwhelming to know where to start. Here are some key factors to consider when optimizing your Amazon listings:


The right keywords are crucial for getting your listings in front of the right customers. Research the most commonly used keywords for your product and include them in your product title, description, and backend search terms. Use long-tail keywords to target specific customer needs and include misspellings that customers may use when searching for your product.

In order to improve their product listing, sellers can benefit from being aware of the keywords they’re targeting and their ranking.

One common mistake made by Amazon sellers is the improper use of keywords in product listings. To ensure relevance, it is important to only use keywords that are applicable. These can be incorporated in the product features and/or title.

To optimize your Amazon product listing, it is recommended to include relevant keywords in strategic locations like the title and product features.

To identify relevant keywords, it is important to approach the search from the perspective of a potential customer and consider unconventional options.

As part of its features, Amazon provides the option to input backend keywords to improve product visibility, which may require creative thinking. It is recommended to avoid utilizing identical backend keywords as those in the title and other areas. It may not be efficient to use valuable space in that manner.

When conducting Amazon keyword research, it is important to identify the relevant keywords and search terms that will help optimize your product listings.

Product Types

Begin with a core word search to determine the product name. Is it headphones? Could it be a baby blanket? Explore different options and see what is available.


When searching for new terms, it may be helpful to focus on those that relate to specific features of your product, such as wireless, Bluetooth, or lightweight.


Wireless headphones are popular because they don’t have cords that can become tangled. They are also easy to put on and take off. These are some of the benefits associated with wireless headphones.

Related Terms

Consider using “cordless” instead of “wireless” and “light” instead of “lightweight” to determine if these terms have higher search volumes.

Search Terms Fields

After compiling a list of preferred keywords, it is recommended to incorporate them into the title and bullet points, leaving any remaining keywords for the backend Search Terms fields.

The Search Terms field has a maximum limit of 250 bytes for keywords, and they should not appear in the copy. A byte represents one character for alphanumeric characters and two characters for special characters and symbols.

When the Search Terms field exceeds 250 bytes, the keywords in that field will not be considered. To cover all relevant keywords, it is recommended to include them in the Intended Use, Target Audience, and Subject Matter fields, which should be related to the designated names.

When completing the Target Audience section, it is essential to incorporate pertinent keywords associated with the audience, such as hair color or cough medicine for kids.

When creating a list of keywords, it is important to ensure a suitable balance between relevance and search volume for the subject matter fields, while the other fields may or may not impact rankings.

Product Title

Your product title should be clear, and concise, and include the most important information about your product. Make sure to include your brand name, product name, key features, and benefits. Be sure to keep it under 200 characters to avoid truncation.

Amazon permits a product title length of up to 250 characters, but many sellers choose to stay under 200 characters. It is worth noting that there is a suppression rule in place for listings with titles exceeding 200 characters, despite Amazon’s stated allowance of up to 250 characters.

The title should provide sufficient details to help potential buyers determine whether the product meets their needs. This includes key information such as brand, model, size, quantity, and available colors.

It is important to consider the inquiries that potential buyers may have regarding your product. How can you incorporate enough details in the title to encourage them to click and view your listing?

Effective keyword selection involves weighing the importance of relevance and search volume. Some vendors may prioritize search terms with high volume despite their lack of relevance to their products, resulting in potential errors. Some sellers prioritize high-volume search terms over relevance to their products, which can be a mistake.

An increase in bounce rate on Anker’s website may be attributed to irrelevant traffic, potentially resulting in Amazon’s algorithm reducing their listing’s visibility if the problem continues.

Consider these guidelines when creating a product title.

Product Description

Your product description should provide detailed information about your product, including its features, benefits, and how it can solve a customer’s problem. Use bullet points to make it easy to read and highlight important details. Use keywords naturally and avoid keyword stuffing.

The product description allows you to showcase the unique qualities of your product in comparison to similar ones.

Amazon provides a limit of 2,000 characters to describe your product’s purpose and features. It is recommended to fully utilize this space and provide detailed information on any mentioned features from the previous section.

To improve readability for potential buyers, consider using short sentences and bolding key information. Additionally, it may be helpful to include pertinent details regarding the product or company.

It is important to avoid excessive embellishment to ensure that the buyer is not misled or given false expectations about the product.

How To Improve Your Product Description

  1. If the key feature bullets do not suffice to provide complete information about a particular feature or benefit, the description section can be utilized to elaborate further.
  2. In order to provide comprehensive information about your product, it is recommended to include all relevant features and benefits in the product description.
  3. Including examples of real-life applications can help customers better understand the positive impact of your product.
  4. When evaluating a product’s quality, it may be beneficial to consider the opinions of other businesses or industry professionals in addition to subjective opinions.

Although it is not permissible to incorporate reviews in your product description, you may refer to certain aspects, such as: According to research, 3-ring binder-style notebooks are recommended by teachers for their effectiveness.

Write Clear and Concise Bullet Points

Bullet points are a useful format for highlighting important features and benefits of a product.

Use short, clear sentences and bullet points to make your product’s key features easy to read and understand. Use your main keywords in your bullet points to improve your listings’ visibility in Amazon search results.


High-quality images are essential for attracting customers to your listing. Use professional-looking images that showcase your product in the best light. Use multiple images to show your product from different angles, and include lifestyle images to help customers visualize how your product can be used.

Amazon’s guidelines permit a maximum of nine product images, with one being designated as the lead image. It is recommended that these images are high-quality and sized at 1,000 pixels wide and 500 pixels high.

When displaying products, it is recommended to use a white background for the primary image and includes additional images showing different angles, usage, and packaging.

According to Amazon’s guidelines, the product should take up a minimum of 85% of the image.

It is important to showcase the size and scale of the product you are selling through your photos. Negative feedback from buyers often stems from a lack of understanding of the actual size of the product, leading to comments like “It’s much smaller than I was expecting.”


Pricing is a critical factor in determining whether a customer will buy your product. Research your competitors’ prices and set your price accordingly. Consider offering promotions or discounts to attract more customers.

Product Reviews

Product reviews are a key factor in determining whether a customer will buy your product. Encourage customers to leave reviews by following up with them after the purchase and offering incentives.

Utilizing templates that have been shown to increase buyer engagement can give you an advantage over your competitors.

In some cases, sellers may implement marketing strategies and special offers to increase the number of product reviews they receive.

Monitor and Respond to Customer Reviews

Customer reviews are an important factor in Amazon’s search algorithm. Encourage your customers to leave reviews and respond to any negative reviews in a professional and helpful manner.

Use customer feedback to improve your product and address any issues that customers may have with your product.

Respond to negative reviews promptly and professionally to show that you care about your customers’ satisfaction.

Use Amazon’s Advertising Tools

Amazon offers several advertising tools, such as Sponsored Products and Sponsored Brands, that can help you improve the visibility of your listings. Use these tools to target your ads to specific keywords and audiences and track your ad performance to optimize your campaigns.

Optimizing your Amazon listings requires a combination of keyword research, high-quality images, clear and concise product descriptions, customer reviews, and Amazon’s advertising tools. By implementing these strategies, you can improve your listings’ visibility and increase your chances of success on Amazon.


Optimizing your Amazon listing can greatly improve your product’s visibility, customer trust, and ultimately, sales. By conducting thorough keyword research, optimizing your title and product description, using high-quality product images, and encouraging reviews and ratings, you’ll be well on your way to a successful Amazon listing.

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