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Why Are MacBooks So Expensive (Top 15 Reasons)

There are many reasons why Apple charges so much for its laptops. But one of the biggest factors is the quality of the hardware itself. MacBooks are expensive due to premium build quality, high-performance components, custom software integration, R&D investments, brand value, customer support, and the exclusive Apple ecosystem. These factors contribute to the overall cost of the product.

15 reasons why MacBooks are so expensive

Here are the top 15 reasons that explain why MacBooks are so expensive:

  1. Premium Build Quality
  2. Retina Display
  3. Keyboard And Trackpad
  4. Battery timing
  5. Aluminum Body
  6. Operating System
  7. Branding
  8. Security
  9. Compatibility with other Apple devices
  10. Exclusive Software
  11. Popularity and Reputation
  12. Demand
  13. Apple’s Customer Service
  14. Customer Loyalty
  15. Resale Value

Premium Build Quality

When you purchase a laptop, there are many things you don’t think about. You just assume that you are getting a good deal. But what happens when you break down the cost of owning a Mac over the long run? Let’s take a look at the average lifespan of a Mac.

According to iFixit, the average life expectancy of a Mac is 8.5 years, so in my opinion, it is worth the price difference as compared to other laptops. This is based on their data showing that the average repair cost per device is $229. So let’s say you bought a MacBook Pro 13-inch (base model) Retina display model with 4GB RAM and 128 GB SSD for $1,799.00. After eight years, you will spend $3,966.50 fixing it.

If you purchased the same machine with 16GB RAM and 256 GB SSD for $2,999.00, the total repair bill would be $4,846.50. And if you upgrade to a 15-inch model for $2,999, the total repair bill would come out to hundreds of dollars. In both cases, you would be spending almost twice as much money repairing the machine compared to buying a brand-new one.

Retina Display

The MacBook Pro displays have become some of the best in the laptop market. The Retina display has been praised by users and reviewers alike. It offers great colour accuracy and viewing angles.

However, this doesn’t mean that they are cheap to produce. When we talk about the price tag of the MacBook Pro, it includes the display alone.

Apple uses LG displays for the MacBook Pros. According to DigiTimes, the company sold around 3 million units last year. That means each unit costs around $200. On top of that, the company also spends an estimated $30-40 million dollars to develop them.

Keyboard And Trackpad

The keyboard and trackpad experience on a MacBook Pro is one of the best premium laptops out there. Whether you prefer the larger keys found on the 12-inch model (base model) or, the smaller ones on the 15-inch version, both are great options. You’ll find the same quality and responsiveness when scrolling through web pages or opening files in Microsoft Office.

The keyboard on a MacBook is larger than what you’d find on a typical Windows computer. With a width of 2.2 inches, it’s actually wider than many desktop keyboards. While some people might think this takes up too much space, others say it’s perfect. For example, I’ve been typing on my MacBook for months now without having any issues whatsoever.

In addition to being spacious, the keyboard is very responsive. On my 13-inch MacBook Pro, I type about 150 words per minute — faster than I do on my PC. In fact, I’m able to type about 130 WPM on my PC, while I manage to hit 150 on my MacBook.


The batteries Apple uses in its laptops are unique. They’re custom-made and designed specifically for each model of MacBook. These batteries don’t just power the machine; they also help keep it cool, and the battery life is also very good. To make sure the batteries run smoothly, they must be placed inside the case where heat builds up.

Apple says that the batteries are “customized,” meaning they’re made to fit exactly into the space allotted for them. This makes the batteries extremely durable since there’s no room for error. If you’ve ever had a dead battery, you know how frustrating it can be. You might think that having a spare battery lying around could solve the problem, but that’s not always true. Some models of MacBooks have batteries that won’t fit into another one, even though they both look identical.

There is good news and bad about these batteries. The good news is that they’re very long-lasting. In fact, Apple claims that battery life will still be at 80% of its charge after five years which is way better as compared to the windows laptop. The bad news is that they’re expensive. Each battery costs $179.99. Not including shipping, that’s nearly half the price of the entire laptop.

Aluminum Body

The MacBook Pro is one of Apple’s most popular laptops. And while it might seem like a simple design, the MacBook Pro is actually made out of many different materials. One of those materials is aluminium. But what exactly is aluminium? What is the difference between aluminium and steel? Is aluminium really worth paying so much money for? Let’s take a look at how aluminium works and why it is used in the MacBook Pro.

Aluminium is a strong metal, which is why it is often used in aircraft and cars. It is very light, making it perfect for use in laptops because it allows manufacturers to make thinner devices without sacrificing strength, and it also feels premium and also comes at a premium price.

Operating System

MacOS, the operating system exclusive to MacBooks, is designed to work seamlessly with Apple hardware, providing a smooth and intuitive user experience.


Apple’s branding strategy has been very successful. Their products are well-known, and people trust them because of how they look and feel. Apple has worked hard to build a reputation for being reliable, trustworthy, and consistent. People like what they see and hear about its products, and they buy into the idea that Apple makes great products.

This branding has also helped MacBook seem to be the best option in the market as compared to cheap laptops. Many people are looking to purchase laptops, and MacBook is seen as the most popular choice. When someone sees the word MacBook, they think of Apple computers.


The Mac is one of the most secure operating systems around. There are many reasons why it is considered more secure than a windows laptop or pc. For starters, Apple makes sure that every Mac is built to be extremely safe. Not only does it have hardware encryption, but there are also software protections like Gatekeeper, App Store review, sandboxing, etc. In addition, the Mac OS X kernel is based on FreeBSD, which is known for being one of the safest Unix flavours out there, and that is well worth the extra cost as compared to the other laptops in the market.

Another reason why the Mac is safer than a PC is that it is typically used for personal purposes rather than business ones. Businesses tend to use Windows PCs, which hackers know how to exploit. This leaves the Mac as the clear choice for businesses.

However, even though a Mac is generally more secure than a Windows machine, it still needs to be taken care of just like any other device. Hackers are always trying to find ways to break into devices, whether it’s a Mac or a Windows PC. They are constantly finding new vulnerabilities and exploits. As long as you keep up with patches and updates, however, you shouldn’t have too much trouble keeping yourself protected.

Compatibility With Other Apple Devices

One of the reasons why people love the MacBook is because you can easily connect it to your iPhone, Apple TV, and other Apple products and make it work as a single unit. When you want to watch a movie on your iPhone, you simply plug it into the MacBook via a USB cable. You can also sync contacts, photos, calendars, email, documents, and much more.

We’ve been able to take advantage of some of the built-in features of the macOS operating system, such as iCloud syncing. We’ve even used Siri to make things easier. You can ask Siri questions about anything, and she’ll answer them. She knows what you’re talking about.

Other features include FaceTime video calling, AirPlay wireless audio streaming, iMessage messaging, and much more. And if you want to connect wirelessly to multiple devices at once, just plug in an ethernet cable.

This convenience doesn’t cost you extra money. When you buy a MacBook Pro, you’re paying for all those extra features. But the price is worth it.

Exclusive Software

Apple offers a range of exclusive software applications and tools, such as Final Cut Pro for video editing and Logic Pro for music production. These professional-grade applications can be a significant advantage for certain users.

Popularity and Reputation

The popularity and reputation of a product are a product of both supply and demand. Demand drives up prices, and higher prices mean more people want to buy the product. Supply determines how much of the product is available. When the supply is low, prices go down, and the demand goes up. This is called price elasticity of demand.

When you think about it, popularity and reputation are similar. If you look at it from the perspective of supply and demand, it becomes clear why popularity and reputation are important. People like what others like. And when they see something cool, they want to own it too. So, the more popular something is, the more likely someone else wants to own it. In addition, people tend to trust things that are well-known. For example, if you know someone, you might believe they won’t lie to you. You might even feel comfortable buying from them.

So, how does all this relate to Apple? Well, Apple is famous because of the high quality of its products and the great customer service they provide. These factors make customers want to buy their products. As a result, Apple sells a lot of MacBooks.

But Apple is not just about making money. They also care about the environment and sustainability. Their goal is to improve the lives of everyone around the globe, especially those living in developing countries. To do this, they try to reduce waste and pollution.


Apple is one of the most successful companies in the world. In fact, Apple is ranked as the second largest public company in the world, behind Microsoft. Apple is the number one selling brand in the United States. And while Apple doesn’t make much money off of each sale, the company does sell millions upon millions of devices every single day. So how do people keep buying iPhones? Well, there are many reasons why consumers buy Apple products, but one thing is clear: People want what Apple sells.

Why Do We Buy Apple?

In the article “Why Do We Buy Apple?” author David Cohen explains that Apple stands apart from competitors because it offers something unique. He writes, “The iPhone isn’t just another smartphone; it’s a status symbol.” There are several reasons why people choose to buy Apple products over others. For example, Apple products are known for being high quality, durable, reliable, and easy to use.

They’re also known for having a sleek design, great features, and beautiful colours. But perhaps the biggest reason people buy Apple products is that they know they’ll love them. After all, you don’t spend $1,500 on a computer without knowing it’s going to work well.

You wouldn’t spend thousands of dollars on a car without testing it out beforehand. Why should we trust our smartphones and laptops? Because we’ve used them ourselves. We’ve tested them out, and we know they work. When I bought my MacBook Pro, I knew exactly what I wanted, and I knew it would fit into my lifestyle.

So, what does this mean for marketers? If you’re trying to reach people with a specific niche product, consider offering something different. Instead of making your product look like everyone else’s, think about creating a niche product that no one else offers. This way, you’ll stand out from the crowd, and people will feel comfortable purchasing your product.

Apple’s Customer Service

Apple Stores are known for their excellent customer service and apple support. When it comes to buying products, however, there are some stores that stand above others. For example, customers who go into an Apple Store often come away with a brand new device, while those who buy devices online usually end up having to wait weeks for delivery. Apple Store employees are trained to handle issues quickly, efficiently, and effectively. They’re able to offer suggestions and solutions to problems, and they’ll even help you find the best solution for your needs.

The level of service you receive depends on what department you enter. There are Genius Bars in every location where people can talk about tech support, and they’re staffed by highly skilled technicians who specialize in repairing iPhones and iPads. In addition, there are specialized departments like the Mac Pro section, where employees are experts in working with Apple computers. This includes everything from helping you set up software programs to fixing hardware issues.

In addition, Apple retail locations employ many different levels of salespeople. Some sell accessories, such as headphones or chargers; others sell laptops, tablets, or phones; and still, others focus on selling refurbished models. Each type of employee has a specific job to do, and each one is trained to perform his or her duties well.

Customer Loyalty

Apple’s brand value is built around the idea of customer loyalty. This is why it charges such high prices for its products, even though many people don’t understand how much money goes into making each device. In fact, Apple’s profit margin is just 5%, while Samsung’s is 20%.

The iPhone XR costs $1,149, while the iPhone 11 Pro Max costs $1,349. However, the retail price of the iPhone 11 is $749, which is half the cost of the iPhone XR. While Apple does charge a lot for its devices, its customers keep coming back because of the excellent experience that it provides.

People love the simplicity and ease of use that Apple products offer. That’s why Apple has loyal customers. They’re easy to set up, easy to operate, and easy to carry everywhere. Even though some people think that Apple products are expensive, there are still millions of people willing to spend double or triple the amount of money that others do.

Resale Value

A lot of people think that buying an expensive product is always better because it retains more value over time. But that’s not really true. In fact, there are many factors that determine how much a product will retain its value.

MacBooks retain so much value in the laptop market due to all the reasons listed here. They’re durable, easy to use, and come with plenty of features. These attributes make them perfect for anyone looking to upgrade his MacBook every few years.

Excluding the MacBook, other Apple products like the iPhone also retain so much of their original value they cost more to buy the first time around. In fact, buying a brand-new iPhone X now could end up costing you anywhere from $650-$800, depending on where you live. This is compared to how much you’d pay for a similar model just six months ago.

And since they retain their value for so long, they’ll likely continue to command higher prices even after you’ve owned them for several years. If you bought a new iPhone X in January 2017, you could potentially see a 14% increase in resale value within the next three years.

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