Are you looking for ways to make your content more engaging? Content marketing offers one of the best opportunities to engage with your audience, as it has the power to capture attention with catchy captions and keep visitors coming back through more engaging content.
Do you know the importance of content marketing in b2b strategies like 88% of marketers do?
if you do understand, you will implement a successful content marketing strategy and you are aware of the associated benefits. For those who haven’t implemented it yet, it is important to take it into consideration when planning future marketing strategies.
But how do you maximize content engagement?
There are a variety of marketing tools available to you to simplify and improve your success.
Do I Need Content Marketing Tools
Content marketing is here to stay and will likely continue to increase in popularity. This growth, however, does not necessarily mean that all content marketers will be equally successful. So why is it that some content marketers experience more success than others?
Data from Content Marketing Institute suggests that tech proficiency is a distinguishing factor between successful and unsuccessful content marketers. Moreover, 29% of B2B content marketers noted an increase in technology spending over the past 12 months.
Having a comprehensive understanding of available content marketing tools is important for success in the field, but it can be overwhelming to survey them all. To save you time, we have collected and outlined some of the top content marketing tools here.
15+ Content Marketing Tools You Need to Grow
Here is a list of the top 15+ content marketing tools that can help you boost engagement:
- Google Analytics
- Google Trends
- Feedly Reader App
- Sprout Social
- Portent Content Idea Generator
This is an excellent tool for analyzing shared posts on social media platforms, finding influencers, and creating better content. It provides valuable insight into trending topics and gives users the ability to optimize their post’s headlines for maximum engagement.
Buzzsumo is a tool for content marketing research that can save time when it comes to influencer marketing and content curation. It is advantageous for those with limited time.
Content analysis is one of the primary capabilities, which allows you to identify the most successful content for any subject or competitor. Metrics such as social shares, backlinks, and influencer shares are tracked.
Buzzsumo allows you to identify the topics that are popular across various platforms, as well as headlines that are commonly successful in terms of engagement. Additionally, their influencer reports help to identify key figures for particular topics.
This powerful SEO software helps users monitor, manage and analyze search engine activity to optimize their campaigns and increase organic traffic to their websites or blog posts.
SEMRush provides extensive insights into search marketing.
What keywords are competitors utilizing in their search ads? What do those ads look like?
SEMRush can be used to identify key organic search terms that your competitors are ranked for, as well as any organic search terms your company is currently ranked for.
SEMRush is an invaluable tool as it provides an array of keyword information upon entering a URL, including potential keywords competitors have not identified.
If you already have a good rank for a certain keyword, additional effort may enable it to reach the first page of the rankings.
The tool additionally possesses numerous other characteristics. For instance, you are able to assess the backlinks of a competitor or your own.
Canva Graphic Design Tool
If visuals play an important role in your digital presence then Canva Graphic Design Tool should be near the top of your must-have list — whether it’s creating custom graphics from scratch or editing templates, this design software makes it easy for even novice designers to excel at visual storytelling quickly and effectively!
Canva’s user interface enables users without design experience to make graphics and other content for physical media, social media platforms, and blog sites.
When an existing stock image is not ideal, creating your own imagery with Canva can be a great solution.
Canva provides users with an easy-to-use platform for creating graphics without the requirement of any prior graphic design skills. Even those who do not possess expertise in this area can still produce decent-looking results.
Canva is a versatile tool for designing content marketing materials, like social media content, images, blog cover photos, and Twitter cover photos. It offers templates to help you get started quickly or allows you to design something from scratch.
Even if you lack design experience, anyone can use Canva by simply dragging and dropping elements.
WordPress is one of the most popular content marketing tools available for boosting engagement. It’s an open-source content management system that’s easy to use and customize. WordPress offers a wide range of features, including blogging, SEO optimization, multimedia support, and more.
With its intuitive user interface and customizable themes, WordPress makes it easy to create stunning websites that are optimized for search engines
The customizable templates make it possible for users to construct a website quickly, and multiple integrations enhance their capabilities.
WordPress is the world’s leading content management system (CMS).
WordPress is a powerful content management system that can be hosted on either its own open-source platform or via WordPress.com. It is frequently utilized by high-traffic websites like The New Yorker and The Next Web and is suitable for both new users and more experienced content marketers wanting to maximize their online presence.
WordPress offers plugin architecture and a template system for customizing websites to meet individual needs. With a range of features, WordPress is popular among bloggers.
Grammarly is one of the most comprehensive and effective content marketing tools available today. It is a powerful tool for writers, bloggers, marketers, and content creators who want to make sure their written content is error-free and engaging. With Grammarly, you can check your spelling, grammar, punctuation, and more. It also checks for plagiarism and provides detailed writing reports to help you improve your writing.
Grammarly is a powerful tool for improving the accuracy and readability of content, as well as for detecting plagiarism.
It has an intuitive user interface that makes it easy to use, and users can check their content for grammar mistakes, typos, spelling errors, and more. Grammarly also provides detailed reports on the clarity of the content and offers suggestions for improving it.
Grammarly is one of the most comprehensive writing tools available, and it’s an invaluable tool for content marketers.
Ahrefs is an all-in-one content marketing tool designed to help you get more engagement and higher rankings. It combines powerful SEO and content analysis tools with actionable insights that enable you to create content that resonates with your target audience.
If driving online traffic is important to you, then Ahrefs’ keyword explorer will be invaluable—this powerful software helps users uncover new keywords based on detailed metrics like search term popularity or level of competition associated with particular keywords or phrases (among other things).
With Ahrefs, you can track the performance of your content in terms of organic search traffic, social engagement, backlinks, and shares. You can also use it to monitor your competitors’ content marketing strategies.
Buffer is a powerful content marketing tool designed to help businesses reach their audiences quickly and efficiently. It helps users manage, schedule and analyze their content across multiple social media channels.
Buffer makes it easy to share content with targeted audiences. It allows users to create posts in advance and then schedule them for maximum engagement.
The platform also provides insights into how well each post performs so that business owners can adjust their content strategies for better results.
Google Analytics is an essential content marketing tool that can help to boost engagement and measure the success of your content.
With Google Analytics, marketers can monitor the performance of their website, track visitors, analyze the sources of traffic, and gain valuable insights into user behavior. This information can help you make data-driven decisions about the type of content to create and the best ways to promote it.
Additionally, it helps marketers to understand which pieces of content are resonating with their audience and how they can optimize their campaigns for better results.
Google Analytics is a must-have tool for any content marketer.
Looking for hot topics? Google Trends shows what people are searching for most in different countries or cities around the world so you can tailor your content accordingly.
Google Trends is a powerful content marketing tool that can help marketers boost engagement and reach new audiences.
With Google Trends, you can analyze the popularity of topics over time, identify emerging trends in search queries, and compare different search terms.
This data can be used to create more relevant content for your audience that meets their needs, interests, and preferences. Additionally, you can use the data to find related topics to explore and stay ahead of the competition.
Evernote is one of the most popular content marketing tools available today. It has been used by millions of people around the world to track their ideas and easily store, organize, and share their content.
Evernote offers a powerful platform for content marketers to keep track of their thoughts, ideas, and projects.
With Evernote’s tools, users can quickly jot down ideas, take notes, save webpages and other content for future reference, and sync their data across all of their devices.
Evernote is also great for sharing content with teammates and collaborating with others.
MailChimp is a powerful content marketing tool that can help you take your content marketing strategy to the next level. With MailChimp, you can create dynamic email campaigns that engage your audience and generate more leads.
The Premium package enables users to send 12,000 emails to 2000 subscribers with additional perks such as integration to various web services, synchronizing customer data, and automating product follow-ups.
You can easily personalize emails to target different segments of your audience, schedule campaigns in advance, and track results with detailed analytics.
MailChimp also offers advanced segmentation options so you can create custom campaigns for specific audiences.
Acrolinx is an AI-enabled platform that enables users to produce relevant content to meet customer needs.
It provides automated feedback on content quality, accuracy, readability, and style, and offers detailed insights into how to improve the overall effectiveness of your messaging.
Acrolinx can help you create content that is easy to understand and engaging for readers. With its real-time feedback and comprehensive reports, you can ensure that your content is always up to the highest standards.
ClickFunnels is one of the top content marketing tools available to help businesses boost their engagement and generate more leads. It offers an intuitive all-in-one platform that allows users to quickly create, share, and monitor content with ease.
If your business interacts with potential customers either online or in person, you should consider developing a sales funnel.
A sales funnel is a visual representation of the process of turning visitors into leads. Leads can be converted into sales via a funnel, which can help to raise the average order value for a company.
Constructing a funnel from the ground up can take a significant amount of time, however, ClickFunnels is an effective tool for those seeking to save time.
ClickFunnels offers a convenient drag-and-drop platform to create sales funnels with ease in minimal time.
Using templates can speed up the process and help ensure success as the site leverages templates based on what has been successful for other companies.
This includes the following features:
- Sales funnels
- Membership funnels
- Auto-webinar funnels
- Hangout funnels
- Email integrations
- A/B testing
Compared to other marketing automation tools, it offers great value.
It focuses on enhancing the content experience on your website and helping to effectively guide customer journeys.
It’s a platform that offers valuable tools for content marketing, lead generation, account-based marketing, and sales enablement. Its features allow users to manage blogs, videos, e-books, and other content from one centralized location for better workflows.
It provides the capability to create content hubs or sales streams in order to ensure a seamless experience between visitors and your brand.
Utilizing this tool for your content marketing is highly beneficial, however, you should also monitor other companies in the industry.
Feedly Reader App
Feedly Reader is a content marketing tool designed to help users stay up-to-date with the latest news and trends in their industry.
It allows them to easily access all of their favorite sources, such as RSS feeds, blogs, websites, and more in one convenient location. With Feedly Reader, users can quickly discover new content and keep track of what’s important to them.
Sprout Social is a powerful tool for content marketing that offers insights into how consumers engage with your brand. It provides detailed data about the performance of social media campaigns, enabling users to make informed decisions on how to improve their content.
Sprout Social also provides sophisticated analytics that can help you track key metrics such as engagement rate, reach, and impressions. Moreover, its user-friendly interface makes it easy to manage and optimize content campaigns.
Loom is a versatile and user-friendly tool for producing visuals such as diagrams or explanations for complex topics.
I have been using Loom as a regular tool lately. It is straightforward but has a wide range of applications, even outside content marketing. Its functions include creating, editing, recording the screen, and sharing videos.
Loom is an effective tool for creating video content such as video presentations and tutorials.
For content marketing, I find this advantageous as I can produce and insert tutorials to provide technical guidance. I can appreciate the organizational aspects as an advantage. Instant messaging is a useful tool for quickly asking questions or clarifying ideas with other team members without the need for a long, synchronous meeting.
This is one of the most popular and widely used content marketing tools out there. Hootsuite is a well-known social media management platform used by millions of businesses worldwide.
It allows you to manage all your social media accounts from one place, allowing you to post content, monitor conversations, and analyze results.
It also offers a variety of features such as scheduling posts in advance, monitoring keywords, managing multiple users, and creating custom reports. With this, you can also easily measure the success of your content marketing campaigns.
CoSchedule is one of the top 15 content marketing tools available to help you boost your engagement. This comprehensive tool helps you stay organized and on track with a powerful set of features designed to streamline your workflow and simplify social media management.
With CoSchedule, you can easily plan, create, and publish content for all of your social media accounts in one place. The drag-and-drop calendar makes it easy to keep track of your content and plan ahead.
Additionally, CoSchedule’s analytics allow you to measure the success of your campaigns and adjust accordingly. It also provides helpful tips and tricks so you can stay up-to-date on the latest trends in content marketing.
Portent Content Idea Generator
The Portent Content Idea Generator is an invaluable tool for content marketers looking to boost their engagement with their target audience.
This free and user-friendly online tool can help generate hundreds of ideas for blog posts, articles, videos, podcasts, or any other type of content.
With just a few clicks, users can input keywords and the generator will quickly produce topic ideas related to those words.
Creativity blocking? This tool automatically generates ideas inspired by a user-specified keyword, making it easy to brainstorm post concepts in just a few seconds instead of hours!
Content marketing is important for B2B as B2B marketers often utilize content marketing in their strategies. If you are not working out yet, it is likely that you are considering doing so. Fifteen plus content marketing tools are available to help increase engagement with content while minimizing effort and resource expenditure.
Select the tools that you would like to experiment with and observe the outcomes. These tools can be applied in various ways to content marketing. For editorial schedule storage and sharing, Evernote is a great solution. Uberflip can help to automate website growth. Designing images? Canva is a good option.
Content marketers of all levels can benefit from utilizing these resources to increase engagement rates.