Content marketing has become a must-have strategy for any online business. It helps build authority, increase traffic, and boost conversion rate. But how do you make sure your content marketing ROI is as high as possible?
In this post, I’m going to share with you 10 ideas that will help you maximize your content marketing ROI. These tips will help you create a content marketing strategy that converts visitors into customers.
If you’ve never done content marketing before, then you might not know where to begin. This post will get you started with the basics. Then we’ll move onto advanced topics like creating killer headlines, writing compelling copy, and using social media to promote your content.
You’ll also learn how to measure the success of your content marketing strategy, and how to find new sources of traffic. And finally, I’ll tell you how to scale your content marketing efforts to reach even bigger audiences.
Create High-Quality, Evergreen Blog Content
Content is king, and if you want to see what kind of results you can achieve from content marketing, then you should start by creating high-quality, evergreen blog posts.
You might think that writing quality content requires a ton of time, effort, and money. And yes, it does require a lot of work. However, once you master the art of producing high-quality content, you’ll find yourself spending less time on content creation because you’ll know exactly what works and what doesn’t.
Let’s say you’ve written five articles so far. If each one gets 10 likes, 20 shares, and 50 comments, then you’d expect to gain around 500 followers, 1,000 likes, 2,500 shares, and 5,000 comments. That would mean you’d need to write another five pieces to reach your goal.
However, if you wrote only one piece, and it got 10 likes, 20 shares, and 50 comments, then your total number of followers, likes, shares, and comments would be much higher.
Create Killer Headlines
Headlines are the most important part of every piece of content. They’re responsible for grabbing readers’ attention and keeping them reading until the end. So if you want to see results from your content marketing efforts, you need to write headlines that work.
To start, think about what makes your product unique. Is it something that no one else offers? Or maybe it’s a solution to a problem that others face. Whatever it is, make sure that your headline reflects that uniqueness.
Next, consider the emotions you want your reader to feel when they click through to your site. Are you trying to inspire them? Excite them? Convince them?
Finally, ask yourself whether your headline is clear enough. Does it provide enough information so that someone who doesn’t understand the subject matter can still figure out what you’re talking about?
Once you’ve written your headline, test it by posting it to Twitter and Facebook. See how many clicks it gets. If it generates lots of interest, keep tweaking it until it does better than expected.
Short form Copywriting
When it comes to writing content, you can either go long or short as per your content marketing strategy. Long-form content is usually longer than 500 words, whereas shorter posts tend to fall between 200 and 300 words.
Longer pieces of content typically require more research and time to produce. That means they’re less likely to generate leads and sales. However, they’re often more engaging and easier to digest.
Short copy posts are focused on a single idea. Mainly on the benefits of the product/services for the user. So short-form content ROI is better than long-form content.
Use Video Content
Many businesses are using video content to improve their content marketing ROI. Here are some tips to follow if you want to make the most out of your video content:
- Keep It Short – People have short attention spans, so it’s important to keep your videos short and sweet. The average person only watches about 2 minutes of online video content before moving on.
Make It Engaging – If you want people to watch your video, you need to make it engaging. Use creative visuals and storytelling to hold viewers’ attention and deliver your message in an interesting way.- Use Calls to Action – Include calls to action in your videos to encourage viewers to take the next step, whether it’s subscribing to your channel, visiting your website, or making a purchase.
Optimize for Search – Just like with any other piece of content, you need to optimize your videos for search engine keywords so that people can find them when they’re searching for relevant topics.- Measure Your Results – Keep track of how many people are watching your videos and how often they’re taking the desired action so that you can gauge your content marketing ROI.
Create Relevant Topics
Once you have decided to publish evergreen content, decide on what you want to write about. This is where it gets tricky because there are many different types of topics that could work well. Some examples include:
- Events
- News
- Trends
- Product launches
- Industry news
- New products
- Reviews
- How-to guides
- Case studies
- Interviews
- Articles
You don’t want to just throw together random topics either. You’re looking for something that is a both useful and highly relevant content piece to your target audience’s needs and interests, and that is tied to low-competition, long-tail keywords.
If you can find such a topic, you have to know about the 3 C’s of content marketing strategy then you’ll be able to dig deeper into it to learn more about your ideal customer’s problems and how you might help solve those issues.
Website UX
A good user experience (UX) design makes it easier for users to complete tasks on your site. To achieve your content marketing roi goal, you should consider the following points when designing your website’s layout:
- Keep navigation simple and intuitive.
- Use clear callouts and visual cues.
- Avoid unnecessary distractions.
- Provide ample space between elements.
- Ensure that the text is readable.
- Include images that complement the overall look and feel of your site.
- Create a consistent color scheme across your site to create a brand image.
- Test different layouts and designs until you’re happy with what works best.
- Incorporate accessibility features.
- Consider responsive web design.
- Add a contact form.
Consistency
Content marketing is a marathon, not a sprint. To achieve consistent results, you need to stick to a regular schedule.
You should plan your content creation around when you’re most productive. Some experts recommend publishing once per day, while others say twice per week. Whatever works best for you, just keep up the good work.
And remember, consistency doesn’t mean you have to write every single day. Sometimes it’s okay to take a break from producing content. Just make sure you come back refreshed and ready to go. Be consistent in your content marketing campaigns.
Create Internal & Outbound Links
Internal linking refers to when you link from one piece of content to another within your own site. External linking means linking to another site.
Both types of links are important, so make sure you’re linking between relevant pages.
You should aim to include internal links in every single blog post. They give readers a sense of continuity throughout the content.
External links are useful if you have many articles or posts. They allow users to quickly navigate to related information.
However, external links aren’t always necessary. Sometimes, you can achieve similar results by simply adding a short description of what’s linked.
When you write a blog post, try to think about whether it needs internal or external links. If you’re unsure, ask yourself questions like “Does this article provide enough value to warrant an internal link?”
And remember, quality matters more than quantity. So focus on providing value rather than trying to game the system.
Do Experiment and Analyze
There are many ways to reach out to potential customers. Some businesses choose to use email marketing, others opt for social media advertising, while some prefer to focus on digital advertisements like banner ads, display ads, and video ads. But there are still those who go about it differently. They experiment with different channels and campaigns. This allows them to find out what works best for their brand.
You don’t necessarily need to do it all at once. Start with one campaign and see how it goes. If you’re satisfied with the results, add another. Then test again. Keep testing until you’ve found the winning combination. Also, you should have a keen eye on google analytics and google webmaster.
This way, you’ll know exactly where your audience spends most of their time online. From there, you can make sure that you’re reaching them in the right place.
Optimize your images
Images are often overlooked when it comes to content marketing. They’re important though. There’s no denying it.
Visuals
They add visual interest and intrigue to your blog posts. They also help readers understand what you’re talking about.
At least one image in a blog
You should always include at least one image per blog post. That said, here are a few things you can do to make your images stand out from the crowd.
Captions
Use descriptive captions. When you write your captions, think about what keywords would describe the image.
Also, try to avoid generic terms like “sunset” or “mountain.” Try something unique instead.
When uploading your photos, make sure you crop them properly. Cropping makes your images look better, and it gives your viewers a reason to click on your images.
It will improve your conversion rate so does content marketing ROI.
Size
Don’t forget to resize your images if necessary. Resizing takes less time than cropping, so why not save yourself the hassle?
Finally, remember to keep your images under 1MB. Anything larger could slow down loading times, and that won’t do anyone any favors.
Guest Blog
Guest posting is a powerful tool for increasing your brand’s visibility and credibility. By guest posting on relevant blogs, you’re able to establish yourself as an expert in your field.
You can write articles for other sites, or simply pitch bloggers directly. Either way, guest posts give you access to a wider audience than you’d normally reach.
Here are a few things to keep in mind when considering whether or not to guest post.
- First, if you’re looking to generate leads, then consider focusing on long-form blog posts. They tend to convert better than shorter pieces.
- Second, avoid pitching low-quality blogs. There are plenty of blogs out there that won’t accept anything less than perfect pitches.
- Third, try to target niche blogs that align with your company’s goals. Bloggers who cover similar topics often look for experts in their fields.
Finally, don’t forget to include a call to action in each piece. Include a clear CTA so readers know what to expect from your guest post.
Once you’ve written your guest post, submit it to relevant blogs. Be patient. Some may require several rounds of edits before accepting them.
Once accepted, you’ll receive a notification letting you know when your post is live. Monitor its performance closely. If it doesn’t perform well, remove it immediately.
And remember, guest posting is only effective if you put in the time to optimize your content.
Conclusion
In conclusion, there’s nothing worse than spending hours creating a piece of content only to watch it sit idle on your site. But if you want to turn your blog posts into sales, you need to know exactly what works and what doesn’t. That means testing, tweaking, and retesting your ideas until you find the ones that really deliver.
The key to finding these gems is to keep track of which pieces of content perform best and which ones fail miserably. This data will help you create future posts that convert like crazy, and it will also let you know whether or not you should spend more time developing certain types of content.
So next time you sit down to write a post, ask yourself: Is this going to increase my readership? Will it boost my SEO rankings? Does it align with my brand identity? If the answer to any of these questions is yes, then you’re onto a winner!